Mary Johnston
SOCIAL MEDIA STRATEGIST
What I Offer
social solutions built for your needs
Social Media Consulting
analyzing a brand's needs to develop a strategic social plan
Breaking down each layer of a brand's strengths, weaknesses, opportunities, and threats to identify actionable & measurable goals
Targeting Strategy
Right Audience, Right Place, Right Time
Working with brand teams to develop audiences that align with their target demographic, launching audience tests to identify new audiences, and strategically delivering messaging that drives users down the path to purchase.
TACTICAL EXECUTION
dynamic optimization to ensure success
Implementing thoughtful campaign parameters to ensure that social results are precise and the results are actionable. Aiding executional teams to ensure that the brand delivers on its delivery goals & budget.
Post-Campaign Reporting
communicating success
Building beautiful decks that capture the essence of the campaign and effectively communicate the outcomes of creative tests, audience tests, and measurement studies
Testimonials
"Mary is an absolute pleasure to work with on a daily basis. She constantly has a positive attitude and is extremely approachable. Her upbeat attitude has made her a strong contributor to the overall culture, not only on her direct team, but at J3 as a whole."
Kristina Gavin
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Senior Vice President, Integrated Planning at J3
"It’s been a pleasure to work with Mary as our social media intern. Mary is a light in our office. Her creative ideas and strategies for social media content have been invaluable to our team. She’s quick to take ownership of projects and always follows through. I have no doubt Mary will be an asset to any company, and I look forward to seeing her success in the future."
Mehgan McLendon
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Digital Communications & Social Media Strategist at Frankel Media
"I had the distinct pleasure of working with Mary during her summer as an intern for The AroundCampus Group. Mary was quite possibly the most energetic and positive individual in my region of thirty-seven students. She always has a smile on her face and is ready to tackle the next challenge head-on. She was instrumental in the success of her team this summer. Mary is quick to encourage her teammates and provide them with whatever help they need. Mary is very coachable and someone that any company would be lucky to have on their team."