About Me
I moved to New York after graduating from the University of Florida to pursue an internship within integrated media planning at J3, which lead to a full-time position on the Johnson & Johnson consumer and over-the-counter accounts. After 2 years at J3, I moved to Society to specialize in social media. In my 7 months at Society I have strategized for dozens of Facebook & Instagram campaigns for Merck pharmaceutical brands.
Outside of work, I enjoy running with the Prospect Park Track Club in Brooklyn, learning ukulele, and trying new flavors of coffee.
My CV
Senior Specialist, Paid Social
Society Agency
August 2017 - Present
Lead strategic development of Facebook campaigns for Nexplanon, Belsomra, and Januvia.
Proposed & implemented targeting test that resulted in 2x lifts on average video view rates for Nexplanon Facebook videos, driving longer average time on site and average page views per session.
Strengthened relations between social agency, media agency, and brand team, leading to significantly increased social budgets for 2018 (Average Facebook budget in 2018 will be $24K higher per month, per brand in 2018 vs 2017).
Managed two team members by implementing team processes for social campaign creation & Quality Assurance. Promoted skill development and career growth.
Specialist, Paid Social
Society Agency
June 2017 - August 2017
Assisted the Merck paid social team with strategy, implementation, and reporting of all social campaigns.
Demonstrated skilled knowledge of each social platform, with particular interest in Facebook, and trained my associate in how to use the platforms to build successful campaigns.
Senior Associate, Integrated Planning
J3
September 2016 - June 2017
Supported the strategic development of the Johnson’s Baby’s 2017 media plans across programmatic display, digital partnerships, social media, print, television, and BBTV
Lead bi-weekly all agency status calls between the client, PR agency, and creative agency for Johnson’s Baby and J&J Corporate Equity
Developed strategic media plans for J&J Corporate Equity initiatives across social media, print, and display
Built and presented reporting decks for Johnson’s Baby and Corporate Equity social campaigns
Associate, Integrated Planning
J3
August 2015 - August 2016
Aided full tactical planning processes across programmatic display, print, and social media for Splenda, Sudafed, Visine, Benadryl, and Lactaid
Lead weekly inter-agency status calls between the client, search team, and creative agency
Developed full recommendation for Splenda’s 2016 Pinterest Campaign and tracked performance through the duration of the campaign, updating the client weekly
Built and presented the mid-year wrap up deck to the Splenda client, encompassing all social media, display, TV, and OOH performance
Led quarterly competitive reporting for each brand; consulted Kantar Media to analyze category spending behavior and identify insights and implications
Supported new product launches by researching and identifying new target audiences
Intern, Integrated Planning
J3
June 2015 - July 2015
Built competitive reports for the Neutrogena and Rogaine team across the skin care, hair care, and sunscreen markets
Created a comprehensive report on Generation Z and its social media habits, including a focus group with teens and secondary research from IMS Clear Decisions
Developed infographics for a nonprofit women’s shelter to use for fundraising and educational purposes
Intern, Social Media
Frankel Media Group
January 2015 - May 2015
Managed social media accounts for 4 clients in Florida, including:
Content creation
Copywriting
Boosting content to target audiences
Creating monthly performance reports
CERTIFICATIONS
FACEBOOK BLUEPRINT CORE CERTIFICATION
January 2018
Facebook blueprint Buying Certification
February 2018