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My Work
Projects : Projects
November - December 2017
Audience Expansion Test
Platform: Facebook
Expanding the Nexplanon audience to more fully encompass the 'modern woman'Â resulted in higher video view rates and longer time spent on site per session.
February 2017
HUMANKIND CAMPAIGN
Platforms: Facebook, YouTube, Upworthy, Paid Search
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The $2 million digital campaign aimed to raise awareness of the Syrian refugee crisis through an immersive experience. The campaign allowed Facebook users to enter the world of the refugees and donate to help the cause.
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