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My Work

Projects : Projects

November - December 2017

Audience Expansion Test
Platform: Facebook

Expanding the Nexplanon audience to more fully encompass the 'modern woman' resulted in higher video view rates and longer time spent on site per session.

February 2017

HUMANKIND CAMPAIGN

Platforms: Facebook, YouTube, Upworthy, Paid Search

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The $2 million digital campaign aimed to raise awareness of the Syrian refugee crisis through an immersive experience. The campaign allowed Facebook users to enter the world of the refugees and donate to help the cause.

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